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User Experience Challenges Inform Library Marketing Opportunities in SLA Presentation
Today's researchers expect their information discovery process to mirror their everyday online experiences - but their research needs are more complicated. Understanding users' needs is the essential first step to making sure information center resources are positioned to meet their evolving expectations.<br><p>John Law and Mike Buschman have studied researchers at work. Their session reveals how users approach their research tasks, where the research is performed, what tools are used, and how/if library resources are accessed. The results of their recent studies inform their recommendations on how to use knowledge of current research habits to make libraries even more relevant to the research process. John and Mike also share successful marketing stories from the library world.</p>
WHO: John Law, MS NPDP, Vice President, Discovery Services, ProQuest
Mike Buschman, MLS, Client Services Manager, IEEE
WHAT: Special Libraries Association Hot Topic Presentation: “How to Meet Researchers’ Changing Expectations: Understanding the User Experience”
WHERE: Washington Convention Center
800 Convention Place
Seattle, WA 98101-2350
Seattle Convention Center
WHEN: Monday, June 16 at 9:00-10:30
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning. A global leader in serving libraries of all types, ProQuest offers the expertise of such respected brands as Chadwyck-Healey™, UMI®, SIRS®, and eLibrary®. With Serials Solutions®, Ulrich's™, RefWorks®, COS™, Dialog® and now Bowker® part of the ProQuest brand family, the company supports the breadth of the information community with innovative discovery solutions that power the business of books and the best in research experience.
More than a content provider or aggregator, ProQuest is an information partner, creating indispensable research solutions that connect people and information. Through innovative, user-centered discovery technology, ProQuest offers billions of pages of global content that includes historical newspapers, dissertations, and uniquely relevant resources for researchers of any age and sophistication—including content not likely to be digitized by others. Inspired by its customers and their end users, ProQuest is working toward a future that blends information accessibility with community to further enhance learning and encourage lifelong enrichment.