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More than 100 years of the fashion industry "bible’s" print content now accessible anytime, anywhere

The WWD Archive enables electronic searching of the entire print run of the magazine’s content (1910-present) from any Internet-connected device. Until now, researchers have had to search historical issues manually in libraries that hold the collection. In addition to solving the problem of missing issues and print storage, the archive enables libraries to expand their service to a larger population of researchers.

"Researchers rely on ProQuest to uncover and unlock important content that advances their work," said Mary Sauer-Games, ProQuest Vice-President, Information Solutions. "Women's Wear Daily has a unique and authoritative perspective on the business of fashion. We're excited about the opportunities access to its archives provides to the study of not only fashion, but also business, the humanities, social science and cultural studies of all kinds."

"We look forward to further expanding WWD's already-global reach and bringing its content to a new audience," said Gina Sanders, FFM President and CEO. “Librarians, researchers, and students will now have an unparalleled database of fashion history at their fingertips."

First published in 1910, WWD is the media of record — and the industry's voice of authority — for senior executives in the global fashion, retail and beauty communities, as well as the industries and consumer media that cover the market. Over the years, WWD has helped its readers navigate an increasingly complex marketplace with essential competitive intelligence assembled by what is widely considered to be one of the fashion world’s best editorial teams.

This essential content is now accessible on ProQuest’s academic research platform, enabling users to cross-search it with The Vogue Archive as well as millions of pages of historical newspapers and other periodicals. Users can execute a comprehensive search in seconds. They can then share, save and manipulate the content and collaborate with others on the same platform.

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About Fairchild Fashion Media
Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community. FFM properties include WWD (Women's Wear Daily),, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.

About ProQuest (
ProQuest connects people with vetted, reliable information. Key to serious research, the company has forged a 70-year reputation as a gateway to the world's knowledge — from dissertations to governmental and cultural archives to news, in all its forms. Its role is essential to libraries and other organizations whose missions depend on the delivery of complete, trustworthy information.

ProQuest's massive information pool is made accessible in research environments that accelerate productivity, empowering users to discover, create, and share knowledge.

An energetic, fast-growing organization, ProQuest includes the ProQuest®, Bowker®, Dialog®, ebrary®, and Serials Solutions® businesses and notable research tools such as the RefWorks®, and Pivot services, as well as its' Summon® web-scale discovery service. The company is headquartered in Ann Arbor, Michigan, with offices around the world.

10 October 2013

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