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Key Note provides intelligence on industries, markets and businesses in the U.K., for the benefit of U.K.-based businesses and the academic community. These authoritative reports are widely subscribed by libraries in the U.K.. Under a new agreement, they will be discoverable through the Summon Service.

Key Note reports cover every major industry, and are regularly updated with new titles published on a monthly basis. While the reports are primarily U.K.-focused, each Market Research Report also includes international perspective.

These reports give researchers access to the same cutting edge consumer research, company information and market insight used by professionals in each covered industry. Researchers use these reports to analyze industry leaders; substantiate business plans and marketing ideas; gain knowledge of current issues, trends, market size and competitive structure; understand consumer behavior; and access forecasts and expert analysis.

20 Jun 2012

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